The 8 best landing page audit tools, compared
Updated November 2026. What each tool checks, what it costs, and where it falls short, so you can pick the one that fits the problem you have.
We make PageRoast, so it is on this list and it is listed first. The others are in no particular order: this is not a ranking. Every price and claim below comes from the tool's own website, with the date we checked it.
Pick by the problem you have
- Visitors arrive and don't sign up: a copy and offer audit (PageRoast, LandingScore, Roast My Web, RoastGPT, Fibr).
- The page is slow: Google PageSpeed Insights.
- You don't know where visitors drop off: Microsoft Clarity.
- Your SEO basics might be broken: HubSpot Website Grader.
- You audit client sites for a living: Roast My Web.
1. PageRoast
Paste a landing page URL and get a free roast: a conversion score out of 100, a 5-second test, the 3 biggest problems quoted from your own copy, and a headline rewrite. Every roast ends with a prompt you paste into Claude Code or Cursor to apply the fixes. The $9 full teardown adds hero rewrites, CTA labels, a section-by-section critique, buyer objections with FAQ drafts and 10 to 15 ranked fixes.
- Price: free roast (5 a day, no signup). Full teardown $9 one-time, or pay what you can ($3 or $5). Refund within 7 days.
- Best at: speed and price. The free roast takes about 20 seconds with no account, and the full teardown is one $9 payment with no subscription. It also runs inside Claude, Cursor or ChatGPT through its MCP server.
- Falls short: it reads your page's text and structure, not its visuals, so it won't judge colors, images or layout. No speed or visitor data.
Source: pageroast.dividendsolo.com (our own site). Checked 10 November 2026.
2. LandingScore
Runs two audits on one URL: a conversion audit for visitors and a "generative engine optimization" audit of how ChatGPT, Claude and Perplexity read your page. It loads the page in a real browser and takes a screenshot.
- Price: free preview with both scores, the breakdown and the first full recommendation, no account. The full report and PDF are $7 one-time per report.
- Best at: the AI-visibility lens, and it judges the rendered page, not only the text. Report in about 45 seconds.
- Falls short: the free part is a preview; every recommendation after the first is in the $7 report.
Source: landingscore.app. Checked 10 November 2026.
3. Roast My Web
An AI website audit that reviews design, UX, copy, mobile, conversion and on-page SEO, section by section, with a score for each. Built for freelancers and agencies: you can edit a report, add your logo and send it as a branded PDF, and audit many sites in one batch.
- Price: credit packs, no subscription: $12 for 16 page reviews, $50 for 100, $299 for the agency pack (from $0.30 a review). 30-day money-back guarantee.
- Best at: client work. White-label reports and batch audits are what it is built around. Results in about 2 minutes.
- Falls short: you sign in to run a scan, and its pricing lists paid packs only, starting at $12 for 16 reviews: more than one founder with one page needs.
Source: roastmyweb.com. Checked 10 November 2026.
4. RoastGPT
An AI roast of a landing page's structure, clarity, persuasion and positioning, with fixes. It also roasts resumes and startup ideas.
- Price: 1 free roast a month. Plans at $2.99, $4.99 and $9.99 a month (5, 20 and 50 roasts), or credits from $3 for 5 roasts.
- Best at: cheap repeat roasts, about 60 seconds each, and other things to roast besides landing pages.
- Falls short: you register for an account to start, and the free tier is one roast a month.
Source: roastgpt.ai/pricing. Checked 10 November 2026.
5. Fibr Landing Page Analyzer
A free AI analyzer from Fibr. You pick the page's goal (leads, sales, newsletter sign-ups), and it reviews the headline, subheadline and CTA, then scores relevance, propensity to take action, persuasiveness, motivation and focus on the goal.
- Price: free, for as many pages as you like.
- Best at: free and unlimited, with feedback tuned to the goal you choose.
- Falls short: the copy review covers the hero (headline, subheadline, CTA); the rest of the page gets broad scores, not a section-by-section critique.
Source: fibr.ai/tools/landing-page-analyzer. Checked 10 November 2026.
6. HubSpot Website Grader
A free check of a site's performance, SEO, mobile setup and security, across 17 or more metrics in under 30 seconds.
- Price: free.
- Best at: a quick technical health check from a name you know.
- Falls short: it grades the technical side, not your headline, offer or call to action.
Source: website.grader.com. Checked 10 November 2026.
7. Google PageSpeed Insights
Google's speed report for a URL: real-user Core Web Vitals from the Chrome UX Report where Google has enough data, plus a Lighthouse lab test.
- Price: free.
- Best at: Google's own numbers for how fast your page loads, on mobile and desktop.
- Falls short: speed only. A fast page with a vague headline still doesn't convert.
Source: developers.google.com/speed/docs/insights. Checked 10 November 2026.
8. Microsoft Clarity
Session recordings and heatmaps that show where real visitors click, scroll and drop off, with AI summaries of the sessions.
- Price: free forever, with no traffic limits.
- Best at: showing what visitors actually do on your page.
- Falls short: you install its script and wait for traffic, and it shows where people leave, not what to rewrite.
Source: clarity.microsoft.com and its FAQ. Checked 10 November 2026.
Not listed: roast.page, which shows up on other lists, returned a "deployment paused" page when we checked on 10 November 2026. Spotted a wrong price or a tool we missed? Tell us and we'll check it.
How does your landing page score?
Paste your URL — free roast in ~20 seconds, no signup.